Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K, is responsible for buying out all available clear push pins on the west coast of the US. Over 100,000 thumbtacks were used over 351 hours to create a wall mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process. Is it art? Not necessarily, but the message is a valuable one. Plus, the mural is modern, contemporary and shows off a great medium.
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